About us
In the early morning gyms of the city, there are always people frowning due to post-exercise ankle soreness; on marathon tracks, there are always runners whose rhythm is disrupted by blisters. These seemingly minor troubles became the initial inspiration for the birth of [Brand Name].
The story begins with an mountaineering experience of the founder, Li Ran. That summer, he joined an outdoor team to challenge a 3,000-meter-high mountain. Before setting off, he specially bought two pairs of so-called "professional outdoor socks". But when he reached the middle of the mountain, the stuffy heat on the soles of his feet felt like wrapping a plastic film. When going down the mountain, his ankles were in 阵阵刺痛. Among his teammates, some had their socks worn out at the heels, and some had calf cramps due to poor blood circulation. "A good pair of socks shouldn't be just a simple fig leaf," the thought became particularly clear when the wind on the top of the mountain brushed Li Ran's cheeks.
After returning to the city, Li Ran led the team to visit more than 200 textile factories and disassemble more than 300 pairs of socks of different brands. They found that most sports socks on the market either only focus on keeping warm or blindly pursue thickness, but no one has really studied the stress law of feet during exercise. In the laboratory, they used 3D scanners to record the foot changes of 1,000 people with different foot shapes during exercise, and finally found the key——the pressure at the ankle needs to be dynamically adjusted with the intensity of exercise, the arch support point must be accurate to the millimeter level, and the elastic fiber at the sock mouth is the core that determines comfort.
In 2018, the first pair of [Brand Name] compression socks came off the production line in the workshop. On the test day, Lao Zhang, a marathon enthusiast, put it on and finished the whole course. When he took off the socks, he kept touching his ankle and said, "It's like a gentle hand has been holding me all the time, and my ankle didn't swell after running!" This sentence became the best advertisement. In order to make the fabric both breathable and wear-resistant, the team went to Switzerland to purchase special yarns, and after 73 experiments, they finally determined the weaving density; in order to adapt to different sports scenarios, they subdivided into 12 series such as running, basketball, yoga, etc., and even made 37 attempts on the stitching angle of the toe.
Today, in the workshop of [Brand Name], every pair of socks has to go through three checkpoints: tension test, air permeability test and washability test. A designer tested continuously for 15 days in the snow at minus 20 degrees in order to optimize the anti-skid performance of ski socks; the customer service team consulted three podiatrists to help a diabetic patient find suitable compression socks.
From a thought during mountaineering to being chosen by tens of thousands of sports enthusiasts, [Brand Name] has always believed that good socks can make every step more powerful. Just like those details hidden in the stitches, they seem small, but they are enough to change the entire sports experience. This is the sock - weaving philosophy belonging to [Brand Name]——with ingenuity, accompany you to run farther.